The dynamic world of Social Media keeps evolving, and innovation is an essential objective for today’s trend. Once upon a time, captivating images and mesmerizing carousels attracted the audience, but after some time, the landscape evolved. Long-form videos took center stage, charming audiences with immersive storytelling.
But the pendulum has swung yet again in today’s fast-paced digital industry. Short-form video content dominated the sector, captivating audiences with bite-sized intelligence. In this era, viewers’ attention spans are getting shorter, demanding content that is visually attractive but also informative and impactful.
To stand out in the ocean of content, brands must craft compelling videos infused with valuable resources, engaging viewers on a deeper level and leaving a lasting impression. In this ever-evolving landscape, the power of video is not just an option—it’s the ultimate game-changer. This blog reveals the secret of the reason why viewers are attracted to short videos and user-generated content.
The list of factors that decide the success of short videos and UGC are:
- Viewers stay active only for 15 seconds on any social media content. This means you’ve got a very short window to attract them with your video content.
- UGC creates trust among the viewers and increases credibility.
- Quality matters more than quantity.
- The current trending videos require careful planning, valuable resources, and strategic alignment.
How does video content make a more significant impact?
Increase in short-form videos:
Before learning more about short videos, let’s get clear about what short videos are?
Short videos are the ones that typically last 60 seconds, captivate audiences with their brevity, deliver valuable content, and foster deep engagement. These bite-sized gems are potent tools for building connections and driving interaction, leaving a lasting impression on viewers and offering a rich tapestry of resources within a compact timeframe.
According to current trends, more than 80% of viewers like to watch videos with a 15-second time frame.
This creates a curiosity about creating short and compelling video content. Short-form videos have a 2.5 times more engagement rate than long-form video content.
Due to this sudden surge in attention to short-form videos, the revenue has crossed $10 billion.
User Generated Content works well for businesses:
UGC Content – Creation of fresh content by leveraging existing valuable resources.
UGC has become a highly influential medium for scaling any business.
Companies creating video-based content to showcase the genuineness of their service and the quality of their products are highly successful.
Additional features on video increase the visibility:
When users get more than what they have expected, the visibility of the video increases.
Some of the additional features include:
- Keywords.
- Attractive titles and descriptions.
- Appealing thumbnails.
- Collaboration with influencers.
- Subtitles.
It helps users with hearing impairments and people who want to watch the video with their sound off.
It also helps more people to discover the video faster.
Prioritizing the video-first:
Preferring video-based content from other media as a priority gives more potential return for many marketing enthusiasts.
In the current trend, most businesses and organizations are switching to a video-first approach to succeed more in the social media competition.
Using video SEO strategies has dramatically boosted the visibility and ranking of their search content, making them stand out more.
Where it may go wrong?
Short videos have their ups and downs. Let’s break it down: A study found that even a 14-year-old can create a video that goes viral, while big companies sometimes struggle to get noticed. Why is that? Well, viral videos often come from a place of genuine emotion.
They’re not always the result of extensive research or planning. Instead, creators focus on how the video makes them feel and how it might resonate with their audience. This simple yet powerful psychology is what really grabs people’s attention.
Do you know?
Based on recent research by an organization named npdigital, viral videos have some common attributes.
Instagram Reels:
- Entertainment-based content: 11-17 seconds.
- Educational content: 38-51 seconds.
- Carousels: 7-10 slides.
LinkedIn:
- Short-form video content: 40-46 seconds.
- Long-form video: 3-4 minutes.
- Motivational content: 30-38 words.
- Educational content: 291 words.
Twitter:
- Motivational content: 14-21 words.
- Entertaining content: 9-35 words.
- Educational content: 173 words.
TikTok:
- Entertaining videos: 18-31 seconds.
- Educational videos: 42-54 seconds.
In a Nutshell:
In today’s fast-paced Social Media world, short videos make the rule. They grab attention quickly and keep viewers engaged. User-generated content is also a big hit, building trust and credibility. Use catchy titles, keywords, and subtitles to make your videos stand out. And don’t forget to prioritize video in your marketing strategy—it’s where the action is!
But remember, viral videos aren’t just about luck. They tap into real emotions and resonate with audiences. So, make sure it gives short, attention-grabbing content, whether a quick TikTok clip or a longer LinkedIn video. With the right approach, video content can work wonders for your brand in today’s digital industry.
Short Video(s):
Short videos are the ones that typically last 60 seconds, captivate audiences with their brevity, deliver valuable content, and foster deep engagement. These bite-sized gems are potent tools for building connections and driving interaction, leaving a lasting impression on viewers and offering a rich tapestry of resources within a compact timeframe.
