After the launch of ChatGPT, the landscape of AI tool implementation for various marketing activities has dramatically expanded. According to SEMrush, 48% of marketers use AI for customer interaction, 64% of B2B companies leverage AI to craft marketing strategies, and 51% of e-commerce companies use AI to enhance customer experiences.
AI is proving invaluable across all areas of marketing, including social media campaigns, website development and integration, and crafting social media posts. AI tools often serve as powerful idea generators, making them indispensable in the marketer’s toolkit. Let’s explore a list of excellent AI marketing tools revolutionizing different areas of the marketing world. These tools set new standards and drive innovative strategies you won’t want to miss.
List of Tools Used in Audience Research:
Meeting the audience’s needs is more important in marketing. Leveraging AI tools for market research enhances audience engagement with content and products, making interactions more effective and meaningful. The list of tools that are used for audience research is listed.
Pick Fu: PickFu analyzes the audience’s behaviour regarding images, product copy, and design.
Wynter: The Wynter platform helps the creators get real-time user feedback on ads, website copies, and emails.
Spark Toro: Spark Toro helps collect data about potential customers and the probability of conversions.
Commonly Used Tools in Mapping Customer Journey:
You can use techniques and strategies to track your audience’s behaviour when they are on your website. To understand the customer’s journey, you must know the source of the customer where they are coming from. To see the source of the channel and the campaign, your website page or the landing page that should have a list of touchpoints where your customers land on your page.
Here is a list of tools for tracking customer journeys through your website pages.
UxPressia: UxPressia is a cloud-based customer management tool that uses data analysis to monitor collaboration, interaction, and interest in purchasing products.
Smaply: Smaply is visual customer experience management software that visualizes customer personas, journeys, and KPI live data.
Visual Paradigm: This tool automates the entire customer mapping process and improves customer retention and conversion rates.
Commonly Used Tools in Content Generation and Research:
“Content is king” is often heard by creative writers and strategists. Creating attractive and engaging content is crucial. With innovative content and insights from past campaign data and customer personas, business growth and goal achievement will continue. The content generation and research tools listed here will help you create compelling content that sells and converts.
Jasper: It is one of the content-generating tools you can use to write blogs, articles, product descriptions, and many more.
Copy.ai: Capable of creating attractive email copy, ad copy, and social media posts.
Rytr: Uses NLP technology to generate high-quality content and give various ideas related to content creation.
Market Muse: Market Muse helps you optimize content and increase the website’s visibility by using the right words in the content.
Gemini: This AI-based powerful text generator tool, which has been on the market for the past few months, gives more ideas for creating perfect content.
AI Tools Used for Keyword Research:
Keywords are crucial in enhancing a website’s visibility and reaching a broader audience. AI tools make it easier to identify the perfect keywords. Here is a list of keyword research tools that can help you improve your website’s SERP rankings.
SEMrush: The best and most affordable tools give you a 360-degree view of keyword research, analysis, and positioning.
Google Keyword Planner: KW Planner helps you to get the keywords that can be used for Google Ads.
Ahref: One of the best SEO keyword research tools that helps professionals research and find the best keyword.
Commonly Used Tools in Analysis and Forecasting:
Analysis is very important for making decisions based on data. Social media has a lot of information that can help businesses grow and increase knowledge. Using the correct set of tools makes data analysis and trend forecasts much more accessible. Here is a list of tools that can automate data collection, find patterns, and make predictions, saving time and improving accuracy. This helps businesses understand their customers, see market trends, and stay ahead of competitors.
Google Analytics: One of the best analytics tools created by Google is a tool for detailed data analysis and forecasting in the digital marketing industry.
Improvado: A highly flexible platform where you can create various data models and automate the process of data analysis.
Domo: A business intelligence software that helps to enable tracking and in-depth analysis of real-time data across various parameters.
Adobe Analytics: A detailed data analysis tool frequently used for data analysis of web and mobile applications.
In a Nutshell:
The range of tools available in the digital marketing industry is extensive. Choosing the right tool for specific analyses can significantly save time and boost efficiency for digital marketers. Listed above are some of the most commonly used tools in the digital marketing field. It’s advisable to compile a list of tools for each segment of digital marketing. Leveraging a combination of these tools can help you excel in the highly competitive realm of social media.
