Before starting, do you know what is Airbnb? Airbnb is one of the biggest online platforms that help people worldwide rent out their properties, apartments, rooms, and houses for travelers and tourists. Initially, Airbnb started their venture in the name of “unicorn.” Later, they focused on every business model, referral engine, map, and search results to market their services. With every digital marketing strategies, they have become a $1bn company, a dream of many other companies today.
Airbnb made 82 Million average visits in July 2023. 2 Million bookings are made daily on the Airbnb website.
What is the strategy they use in digital marketing? How do they emerge as global leaders in rental homes and properties? This blog tells the whole story about the strategies used by Airbnb to become more visible in the global market. This case study helps students and learners in digital marketing create powerful digital marketing strategies.
When a company has been visible in the market for years, people start looking for much lower prices with the same quality of service they have provided for years.
So how do we keep our services as a priority among the customers?
How to ensure the owners are happy to keep renting for tourists and travelers?
Airbnb is not a website; it is an accommodation search engine that helps tourists and travelers who need short-term check-in rooms to stay. When we ask, what is unique about Airbnb? Here’s the short answer. Many hotel booking websites like Expedia, Trivago, and others provide the same services. Airbnb provides services at minimal prices in the main cities of over 150 countries.
Tourists who are looking for cheaper rooms to stay in choose Airbnb most of the time; the reason is that travelers always require hassle-free services in the place they stay.
There are two options to position your brand in the customer’s mind.
OR
Airbnb chose the second one. They decided to provide a new service that solves the major problem of the customers. Airbnb did their marketing with the help of their own customers too.
Airbnb used the website Craigslist to increase its visibility and drive traffic. Every time when a listing was created in their area on Craigslist, they would send a mail to the homeowner and ask for details to provide service for them. This is how Airbnb started growing.
Airbnb heavily depends on driving organic traffic, and they planned to rank better based on keywords. They used an extensive content strategy to drive more backlinks to the website.
Airbnb uses a unique algorithm to make them appear in the search results. These algorithms filter the millions of listings of Airbnb and place the right one for the customer. When the guest enters keywords for their relevance, these algorithms list the criteria where Airbnb is present.
Three main factors are considered for their listing. All the search results have quality, popularity, and pricing factors.
The best SEO practices followed by Airbnb are:
The organic visibility of Airbnb leads to the ranking of keywords on Google page and an increase of backlinks to the website.
(Backlinks:Backlinks in a website are links from other websites that point to your website)
Image Courtesy: webprofits.com
The one strategy used by Airbnb for its outstanding organic visibility over the years
It’s not the content that drives traffic to the website; it’s the pictures that capture the attention of tourists and travelers. When you look closely at the images of booking rooms, they are very simple, with every facility available at the remote location.
A traveler will expect more facilities at the lowest price, which Airbnb brought to their table to attract audiences.
Image: Airbnb’s unique selling proposition for travellers
The case study about the digital marketing strategy of Airbnb gives more valuable insights that the learners have never come across during their learning phase. These proven real-time examples generated millions of business for the organization.
Strategic Analysis: The case study delves into various digital marketing strategies that help students to learn about. SEO, content marketing, and social media marketing are some areas that give a better understanding of digital marketing.
Innovation and adaptation: Digital marketing is a highly evolving field. The case study helps students to know how to stay competitive using innovative strategies and adaptive techniques.
User-Centric approach: Airbnb majorly focused on improving the experience of the user at all times. This helps the students understand the importance of catering to the target audience’s needs.
Challenges and solutions: The case studies might discuss the challenges Airbnb faced during its growth journey. Learning about these challenges helps learners to overcome the potential obstacles in their digital marketing career.
Note: The above-given case study details are only a part of what has to be done in the overall research.
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To know more about digital marketing click on the link below: https://blog.teksacademy.com/digital-marketing-expert/
The journey we have taken to approach the digital marketing strategies of Airbnb gives more insights. Airbnb’s major success is rooted in the proper application and understanding of the fundamentals of digital marketing. These digital marketing strategies were well suited for their target audience and created more impressions on their brand.
These digital marketing strategies improved visibility and showcased the implementation of core digital marketing principles. The lessons learned from digital marketing strategies inspire and guide many students and beginners in digital marketing. Make the best use of any case studies and expand your knowledge to become an expert in digital marketing.
